The B2B buying process can be prolonged and complicated, with several decision-makers and stakeholder groups involved. This can cause long sales cycles and a lower win portion for services. By comprehending and catering to the needs of the buyer throughout the journey, B2B online marketers can decrease sales cycle times and increase the chances of

Mark Donnigan builds disruptive innovative start-ups. Mark's superpower is architecting go-to-market strategies and marketing motions that drive genuine company results for technical and product-centric founders. Mark's growth and market advancement experience covers 20 years as a transformative B2B marketing and service leader, driving need, brand